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the general manager of K R O N T V. San Francisco. Mr Harold P. C. The film which you are about to witness is one of several non entertainment public service programs produced weekly by K R O N T V. Channel four San Francisco. The rights

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to this film specifically prohibit its use for broadcast without the express permission of K R O N T V. The management of K R O N T V. Hope she will derive it. These people marched the streets for a principal and a cause. The principle is

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equality. The cause is integration. The date is May 26, The place San Francisco. What they do on this day isn't an isolated incident in space and time. Or it tells something about this city's temper tradition and direction and it says something to about dilemma and hope

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in a troubled time assignment floor. The weekly or getting report to the West presented in the community interest blues and documentary department with K R O N T V. A. Tonight Integration Western style. An investigation of racial addict away and a century removed from the battlefields

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of the civil war. A place where integration is a principle But frequently not a fact. On an overcast Sunday in May, they marched down San Francisco's Market Street 12,000 strong and historian called it the biggest such demonstration in the United States since the Civil War. They

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were of all faiths and all classes, nuns and longshoremen housewives and attorneys. Rabbis and teachers at the head of the line was a labor leader and a sculptor. But the most important single fact is that these are people of many races protesting the injustices done to

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one race, convinced that denial of freedom to one threatens the freedom of all, they kept stepping off the curb and thousands of watchers became marchers newspaper columnist. Art Hoppy was one of them. He wrote, I wanted very much to leave the onlookers and joined the parade.

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But with so many silently watching the gap of naked pavement between those of us standing on the curb and those marching by loomed insurmountable, How exposed you would be to all those eyes if you crossed it. How vulnerable, how embarrassed it was. Then we saw someone

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we knew in the line of March, a fellow newspaper man with his wife and Children beside him. His was the first familiar face we've seen if he could, we could. And oddly, once we were in the parade, the embarrassment seemed a small thing. It was there,

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but it was shared in a way the experience was like diving into a chilly pool, You screw up your courage and you take the plunge and afterwards you feel much better. Here is the heart of the self imposed dilemma of many white saN Franciscans. Those who

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do not believe in segregation and do not themselves practice discrimination yet will not take the plunge into the chilly pool of public commitment, afraid of controversy of censure of taking a stand. Plus we watch people of all races leaving the employee's entrance of a huge san

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Francisco department store which for years has employed many people of minority groups in responsible positions. But we discovered the store prefers not to talk about it. The firm says it recognizes its contribution but does not wish publicity concerning it. And another big department store with a

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longstanding policy of nondiscrimination. An organization well known for giving employees equal opportunity regardless of race, will not publicly discuss its philosophy. Although the management will privately say we are proud of our policy. Why the hesitancy to speak out on a policy which might be widely applauded.

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Perhaps we find one answer in an area of the city's business life. Only now experiencing its first racial breakthrough. The first negro stockbroker in the bay area is Everett Brandon now an officer of the investment firm of sc Jonah and company Brandon found that most prospective

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employers turned him down less because of personal feelings than the fear that integration would hurt their businesses. Well I first decide I want to go into stock business. I I picked out a firms that I wanted to go with and I did up a resume and

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approach the people made appointments. Uh I was very gracious to receive. People in the investment business are very gracious. But in all cases I was turned down and I didn't get the job. I didn't have a lot of experience. As many people in the business have

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after working a few years of course, but I did have as good a background as most people in the business. Uhh I was accepted by some firms but these were firms that I was not particular about going with at that time. And so I kind of

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went into another field, the field the mutual fund business and I worked in that area for what a year and then I decided to try again. And then I found a kind of firm that I'd like to go with, an aggressive young, attractive firm. So I've

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been here for two years now and I like it very much since I've been with this firm. Of course I've had other offers from other firms, but this was not the case when I initially went into the business, but in any event there's still no other

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negro stop workers on the street. I think there's a people in this business are pretty naive about the racial problem and I think they would argue as much as anybody else that there is no discrimination uh in the financial business. But of course the mirror lack

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of any negro representation speaks for itself. While some fields are only now learning that integration is good business. Many firms have been integrated for years and have no qualms about discussing it. One is the levi Strauss company, an old line san Francisco company dating back to

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18 50 now the world's largest manufacturer of work, clothing, personnel director robert Coastland puts it this way we feel levi Strauss that uh it's the right thing to do to hire employees on the basis of their qualifications. Also it's a smart thing to do because in

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today's labor market it is not easy to find good skilled ways either for the office or for the factory or for management because the person comes from a certain nationality or has a certain disability or remember a certain minority group or is over a certain age

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but has the qualifications we need for a job. We feel it's foolish not to hire them that we can't afford, not to hire them on our promotions, we promote the best qualified person, we're interested in the quality ability of that person to do the job and

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that's what counts with us. There's some misconceptions about the dangers of risk of of starting a policy like this one is that if you hire uh for example, negroes that people will walk out of their jobs will not stay. We've never found this to be sold.

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Levi Strauss, we have over 200 people in the office from many different countries, uh for many racial backgrounds and they get along very well, they have, they have coffee, they have coffee breaks together, they work together, they have lunch together. Again, it's a matter of personal

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preference, We don't require that they eat with each together or that they roll together outside, but we find that in many cases they do because they like each other. For example. Uh, we recently, uh, one of our very excellent negro employees and one of our white

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employees, one of the cases together, this is something that comes from the employees themselves. You can't go wrong by hiring people in their qualifications. Um, The other person is white or black really has no bearing on the job. But for every company like this one, there

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is another employer who does discriminate sometimes out of prejudice, frequently out of fear. And though many unions have been leaders in the fight for civil rights, there are others which still reject applicants on a racial basis. Yet the President for Integration is here among people who

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are as willing to work together as they are to march together in the cause for equal rights. No part of the city is more deeply ingrained in the san Francisco tradition than the waterfront today. Work on the waterfront is done by men of all races, work

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ranging from white collar management positions to the hand labor of cargo handling. This was not always so, but for many years, labor groups like the International Longshoreman's and warehouse men's Union have insisted on the hiring of men regardless of race. And management is found it worked

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so well that today it's taken as a matter of course this is not true of every waterfront on the west coast and even here, there is sometimes racial prejudice when it comes time for advancements, but in general, the negro worker has equal opportunity in this vital

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artery of the city's commercial life in the executive offices of the longshoreman's union integration on the job is discussed from the standpoint of both labor and management, jay paul Saint Sure, President of the Pacific Maritime Association, which represents the ship owners and I L. W. U.

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President Harry bridges, look at their progress and their problems. Many of these things to lessen the problem in saying san Francisco in this community than probably any other place. I can put your finger around that this man, as I can recall. So Francisco has had a

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liberal and tolerant approach to be able to make these. I haven't experienced good and I'd say so that it's been my experience that employers are more tolerant than mr expected this community. And on the waterfront is 34. We've never had any trouble with our employers on

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this issue, insofar is jobs on the waterfront first, depends on where you are. We do have some places which are spotted not in san Francisco. So the next problem with jobs on the waterfront is the problem long promotions. That is from the basic one, of course,

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in the long story we're forcing about jobs fired up the scale. We've got to put in the doctor prejudice also in connection with this matter of promotions because there certainly is in some areas, even among some union memberships, they prejudice against negroes promotes, oh, no question

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a million reasons. They haven't been affairs of these dogs over the years since a prejudice. New problems arise as to how these people that have jobs can have a place to live in, a reason to run away. They got the second states exactly what we're talking

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about. Well, the same problem holes through every other sin city, the greater housing in the city to get away from the girls in an area that was once the san Francisco slum called the Western edition ST Francis square has come into being. There are a number

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of builders and developers who have a long record of non discrimination in housing. But nowhere is housing integration more strikingly exemplified than here on the site of what was once a black ghetto. These community apartments were built with money loaned by the pension fund covering employees

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represented by the I. L. W. You and jointly administrated by the Longshoreman's Union in the pacific Maritime Association. The project is owned and operated on a cooperative basis by families of moderate income, who may buy units ranging from a one bedroom apartment for $84 a month

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to a home with three bedrooms and two baths for $140 a month. The manager of the development is rebels kitten, who is enthusiastic about its concept and optimistic about its future as a socially integrated interracial community. We welcome the tremendous uh movement forward towards uh brotherhood

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and cooperation of one group with another. We feel that ST Francis square and this whole area that is going to be redeveloped can well be the cradle and the heart of san Francisco and what it stands for as a city of love and peace and a

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city that knows how the neighborhood is going to be an extremely exciting neighborhood. You take off this whole strip off here on the other side of Gary Street is going to be the japanese international settlement and then four square blocks of it has been taken over

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by a united japanese community and they are going to remodel that into uh, to reflect the Japanese culture. It's gonna be a terrific section. The new film or shopping area is going to be one of the finest in the city and up here there is going

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to be the Eichler high rises and the beautiful Eichler apartments and in addition the new tremendous catholic cathedral. In other words, it's a wonderful opportunity in helping us build this program to get on the allowing and be counted a sampling of people moving into ST Francis

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square reveals a variety of reasons for buying here as varied as their own racial and ethnic backgrounds. Here are some of the men and women who are becoming neighbors. They reverend tom Dietrich Pastor of Howard Presbyterian Church wants his two Children to grow up in cosmopolitan

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surroundings. Tom's Takahara, an equipment operator and father of three wants to live in a nondiscriminatory area yet near the Japanese center that reflects his wife's cultural heritage. Mrs Lydia Barrows, an executive secretary wants her three Children in an integrated school. Mrs john Anderson and her husband

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retired to a suburb and found they missed the city. Mr Anderson born in Norway was a longshoreman before retiring. Well, we moved to San Francisco a year and a half and he retired a year and a half ago and he retired and until 70 under. I

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mean we just can't tell you we want to get home. And he came over and looked at these apartments, we got a notice about them in our pension checks and it came over and looked at him and I just felt this was home just what I

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wanted to be this side of Market street. It's convenient shopping district. We don't drive cars. And I just thought that we were at home here. That was all the people with a nice trip. And if I don't get over there, I'm gonna just move over and

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saw the doorstep. They like it didn't make no difference. Well I worked to get them in any kind of race of people on the waterfront about why shouldn't I? They're shooting they live within this enemy. Well, I had seen in the newspaper that the long term,

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we're building this housing development and I had read with particular interest about the efforts that have been made to integrate the school across the street. And I have three Children, two boys in grade school now in the 3rd and 4th grades, they go to ANn's a

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school now, it's a beautiful plant, but it's almost all negro school. We lived in Alameda before and they went to a integrated school and I noticed that when they started in Anza, a number of things changed, I noticed their speech patterns changed and they began began

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to sound very much like southern negro Children sound. And it worried me a little. So ever since I noticed that change, I've been looking for a different situation. So I came down and looked at this project and I was very impressed with it. It is quite

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a problem for us also. And a discrimination I can ask the japanese people hasn't disappeared altogether. And when I heard about this project being a member of the island every year uh um yeah, whatever I'm tired of, you comes up with something like this. Um I

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knew it was good and uh huh and this idea of integrated uh community suits me fine. I happened to be at a community meeting in which revels Cayton speaking about the new I LW housing project. Uhh and I asked them for information that I could spread

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with the members of my church and in reading about it and seeing pictures, I and my wife suddenly got hooked upon it personally. We found that in this community project that there were things that we were looking for opportunity to have a safe place for kids

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to play an opportunity to to meet our neighbors in a working relationship of helping to build a community, um an opportunity for our Children to be able to be raised with youngsters of other racial and cultural backgrounds. And so we wanted to get into the middle

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of it. Uh huh. Looking at it in a broader perspective, um being a multiracial church here in san Francisco Uh and seeing the mood and the feelings of the total city today. And well, spring of 63, I feel that what can happen here in terms of

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of people of different racial and cultural backgrounds coming together to create something to create a home, to create a cooperative is the kind of experience that the total city needs. And while this is small, in terms of number of people that I think this kind of

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excitement that can generate through families doing this together here can have significance across the city. Hand in hand with the change of a neighborhood from ghetto to interracial community is the change of a school from segregated to integrated. For those school segregation is illegal. Raphael Wheel

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school was until last semester at school with almost all negro students. In fact, if not in principle a segregated institution, it was a school reflecting the ghetto pattern of its neighborhood. This semester with people of all races coming to the area and with new laws which

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make it possible to take the racial imbalance of neighborhoods into consideration in fixing school boundaries. Raphael Wheel school is taking on the new interracial complexion of its surroundings. Thus Children of different racial backgrounds are coming to know one another for the first time in school as

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well as in their own front yard. Perhaps here with the Children lies the greatest hope for integration. Western style Children whose parents may pass on to them the heritage of the time when they marched together to demand human rights. What is integration Western style? Ask a

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man who lives with Richard Bowers is the san Francisco negro who three years ago retired as a major in the army and is now an assistant department manager for levi Strauss in many areas. I think it's one of the best cities in the country, but there

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are things that need improvement in employment. I should like to hold that every employer would be like my employer and truly hard on an equal opportunity basis uh, at all levels. I don't mean just the basic working level that a junior management level, sales level, every

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level, again, fully qualified, but open the doors to anyone that is fully qualified and hire him on an equal basis and housing. We need to open up every area of the city to open occupancy. So I live in Merced Heights in an integrated neighborhood and one

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which I'm glad to say appears to be a neighborhood of estate integrated because of the efforts of our improvement association, we're very proud of this. And uh, so far as I've noticed my immediate area, there has not been any scarce selling or by, uh, I have

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not personally felt any resentment or annoyance that my being good or any other negro being in the neighborhood. I also at one time lived in the Fillmore district and I know that there are peculiar problems that certainly do not exist in my own neighborhood. But I'm

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concerned. And uh, many of the civil rights efforts are personal concern to me. I feel that, uh, that's a personal responsibility that possibly all negroes must assume. Uh, trying to alleviate conditions where they are bad. My Children attend Jose artigas school Based upon a estimate, I'd

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say it's probably more than 90% negro and maybe more than that. Uh, I'm just satisfied with this situation and I think that most of the parents probably are dissatisfied with it because it's an unreal a bad situation for a child to grow up without contact with

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other groups. Full integration involves just what the term sounds like, that we will have achieved full communication, which I don't think we always have now between the lights and other minority groups, including the negro that we will achieve full acceptance of the idea that a man's

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dignity is his, regardless of what he is and much of what we complain about as negroes is this failure to recognize the basic human dignity in each individual. It's more of that. Sometimes in the physical fact of discrimination, it's the acceptance of the man as purely

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as a man until we have that. I don't think I'm sure that the negro group will not be satisfied and I don't think any other group should be satisfied. It's a Williams to recognize a man as a man. Mhm. Assignment four is presented in the community

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interest each monday at this time by the news and documentary department of K. R. O. N. T. V. Mhm. Yeah. In a moment. Harold P. C. General manager of K. R. O. N. T. V. Will comment editorially on tonight's program, Be With Us again next monday

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at seven for another report to the West on assignment four. Uh huh.