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the Hi Fi industry has not been standing still. First. They amazed, delighted and sometimes assaulted the ear. Now it's the I thereafter. This is a home tape recorder built by the Sony corporation. This is Blueberry Nuka of the Sony Corporation. Mr Barnacle. We have tape recorders

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at our television stations, but they're monster things which cost literally tens of thousands of dollars. How much does this cost? $995. How are you able to do for $995? What has cost tens of thousands of dollars? Up till now? I think the basic reason is transistor

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Ization Sony is the leader in transistor manufacturing and we actually own all there is to know about transistors. This complete unit is made completely of transistors. The only tube is the picture tube. Everything else is a transistor or a solid state device. Therefore we have portability,

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lightweight and economy of operation. Is this broadcast quality? No, it is not. But it's made especially for the home, we call it a home video quarter. And what's the idea? Who are you aiming for in your sales? Ultimately, the consumer, we feel the consumer will tape

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tv programs and with the use of our optional camera, make their own home tapes? Have you sold many so far over 1000? We find that people like a sales manager who buys it to train his salesman takes it home on weekends to tape his Children. Do

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you plan one day to put the home movie industry out of business then I don't know about that. I think it's a good question for conjecture, but we don't have the answer yet. This is only one of more than 50 exhibits at the annual show of

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the Hi Fi Institute, The others, of course, turntables, amplifiers, tape recorders, speakers, everything to interest the Hi Fi addict and those who would like to become a Hi Fi addict. It's all at the Civic Auditorium in the show, which runs through sunday. I'll be back with

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the sports report in just a moment after this.