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Yeah. Yeah. This is a new supermarket checkout computer system that is about to revolutionize America's retail grocery business. It's called the data checker scanning system, manufactured with the National Semiconductor Corporation of Santa Clara. This demonstration in their plant dramatically tells the story of the supermarket checkout

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system of the future. The program is key to what's called the Universal Product Code system, Those funny little lines that you may already have seen on packages and cans on your grocer shelves. 15% of our national brands are already coded by next July 75%. Here you

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see, the checker brushed the coded products across the electronic scanner. The impression goes to the computer then is instantly relayed to the register readout and receipt printing the brand name and price for the shopper. It means faster, more convenient service and a flawless receipt for the

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market. There will be a multitude of labor and time saving benefits, the ultimate met effect. Lower shelf prices at your supermarket, right, Johnstone Channel four News. But